Quantitative research involves
the collection of (statistically) large samples of data and usually some form of statistical analysis. Quantitative research is required to determine if statistically significant differences exist between segments in the population of interest.

Varga Market Research Services can handle all aspects of the quantitative research process, from study design through reporting results. Our management team can advise you on the most appropriate sample size, methodology, questionnaire content and format, and data collection techniques for gathering the information you need. The Field Research Services department handles staffing, training, logistics, and supervision during data collection. We also have bilingual interviewers who can conduct surveys in a variety of languages, including Spanish, Portuguese, Japanese, French, and German. When the data collection is complete, the data entry and processing staff prepare the data for analysis by checking records for logical inconsistencies and by coding the open-ended responses.

Qualitative research involves the use of exploratory techniques (such as group discussions and in-depth interviews) that are based on statistically small samples in order to gain a deeper understanding of personal and societal opinions on a specific concept, issue, product or an idea.

Common Research Study Objectives
Varga Market Research Services enables our clients to make informed decisions by providing them with high quality data on a variety of subjects. Every study has unique objectives. Our experienced staff can work with you to help define study objectives and develop methodologies that will meet your needs. Studies conducted by Varga Market Research Services typically fall into the following categories:

• Ad copy testing
• Advertising recall / Impact
• Brand / Product loyalty
• Brand awareness
• Concept testing
• Consumer behavior / Usage studies
• Corporate / Community image
• Customer satisfaction
• Economic impact
• In-depth interviews
• Market potential estimates
• Market segmentation
• Market share estimates
• Mock trials
• Mystery shopping
• Non-user profiles
• Occupancy tracking / Trends
• On-site intercepts and exit interviews
• Political polling
• Price elasticity / Discounting impact
• Product / Brand positioning
• Product selection / Purchase process
• Public opinion polls
• Purchase intentions
• Show evaluations
• Site selection
• Spending / Consumption tracking
• Taste tests
• Time-motion
• Traffic flow

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