| |
Hotel Guest Intercept Study# L10948
v1.0
|
Q1
SIGHT SCREEN FOR AGES 21 OR OLDER
HIDE VISUALS FROM VIEW
introduction:
Hello my name is _________. I am conducting a survey on behalf of Leflein Associates, a national consumer research firm. We are conducting a brief survey. May I ask you these questions to see if you qualify? I have a small gift to thank you for completing our survey.
|
|
Q2
|
Record respondent gender:
|
|
|
|
|
|
|
Q3
|
1. Do you or anyone in your household work for any of the following types of companies?
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Q4
|
2. Which of the following best describes your age? MUST BE 21-64 to Qualify
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Q5
|
3. Have you visited or intend to visit any theme parks during your current stay in Orlando?
|
|
|
|
|
|
|
Q6
|
4. When it comes to planning leisure trips for your family would you say that you are the primary decision maker, have input in the planning decisions, or have little or no input into the planning decisions?
|
|
|
|
|
|
|
|
|
Q12
|
9. How interested are you in making future trips to visit Disney World?
|
|
|
|
|
|
|
|
|
|
|
Q13
|
10. How interested are you in making future trips to visit Universal Studios?
|
|
|
|
|
|
|
|
|
|
|
Q14
|
11. What members of your family (or friends) are with you on this trip? (check all that apply)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
I’m going to read a paragraph describing a new concept and then ask you some questions. Okay?
|
|
Q16
|
Overall Concept - TO BE READ BEFORE SHOWING ANY VISUALS
NFL Land is a new football-theme park and leisure area that will showcase the NFL, its players and teams. This park would consist of one or two “mega” attractions such as roller coasters and 4D NFL simulation experiences, several other attractions like a football helmet Ferris wheel and a football-shaped gondola, as well as Club-inspired dining (e.g., Kansas City BBQ) and shopping opportunities. The entire land would be NFL branded, with each NFL Team represented in a meaningful way.
The NFL would partner with a major theme park company to create a new area/“land” within the partner’s current property.
|
|
|
|
|
Q17
|
|
|
|
|
|
Q18
|
Now I’m going to show you three drawings of NFL Land as I describe it to you.
13. SHOW MAP AND READ:
NFL Land will give you the essence of being in a football environment, from entering through a tunnel, waiting in a locker room, sitting in a stadium, walking on the field, or playing in a game. In addition to the rides, restaurants and main attractions, fans will interact with team mascots, avatars, players, and NFL Rush Zone characters throughout the park for meet-and-greets, autographs, and photo opportunities. There will also be various historical NFL artifacts, videos, Hall of Fame paraphernalia, and consumer merchandise for fans to engage with while walking the park or waiting in line.
|
|
|
|
|
Q19
|
14. SHOW SUPERBOWL RIDE AND READ:
Super Bowl The Ride will be the main attraction for NFL Land. The ride will be a football-themed roller coaster with dueling trains and tracks that speed, twist and loop around the coveted Lombardi trophy. Fans can line up to ride in either the NFC or the AFC train, with each car representing one of their favorite NFL teams. After finishing the ride, fans will be able to take home photograph memorabilia of their experience so that they can forever remember and re-live the thrill and excitement of the Super Bowl ride
|
|
|
|
|
Q20
|
15. SHOW CONCESSIONS AND READ:
NFL Land will have various forms of concessions and retail. There will be a sit-down, NFL-themed restaurant, where guests are surrounded by memorabilia; similar to Rainforest Café or Hard Rock. The restaurant would potentially include interactive games at each table, such as NFL trivia. Throughout the land, there will be smaller, scattered concession stands with vendors featuring the local Team-themed cuisines, such as New England clam chowder, Texas steaks, and Philadelphia cheese steaks. There will also be retail store locations with NFL-themed merchandise, such as hats, shirts, jerseys, and other exclusive NFL memorabilia for fans of all ages.
|
|
|
|
|
Q21
|
|
|
|
|
|
Q22
|
17. Based on everything you’ve heard and seen today, which of these statements do you agree with most... (rotate, select one)
|
|
|
|
|
|
|
|
|
Q23
|
18. If you already had a trip planned to visit theme parks in the Orlando area, how likely would you be to extend your stay to visit NFL Land?
|
|
|
|
|
|
|
|
|
|
|
Q24
|
19. How many days would you be likely to spend in NFL Land?
|
|
|
|
|
|
|
|
|
|
|
|
|
Q25
|
20. Which members of your family would enjoy NFL Land? (read, check all that apply)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Q26
|
Rotate Q21/22
|
|
|
|
|
|
|
|
|
|
Q27
|
23. If NFL Land required a separate admission fee beyond the regular ticket price to enter Disney World or Universal Studios theme parks, how much extra would you be willing to pay per adult person to enter NFL Land?
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Now just a couple of questions about the NFL in general…
|
|
Q28
|
24. How interested are you in the NFL?
|
|
|
|
|
|
|
|
|
|
|
Q29
|
|
|
|
|
|
These last few questions are for classification purposes only
|
|
Q30
|
26. What is the last year of school you completed?
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Q31
|
27. Are you of Hispanic origin?
|
|
|
|
|
|
|
|
|
Q32
|
28. Do you consider yourself to be...
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Q33
|
29. Do you have children under the age of 18 living at home with you?
|
|
|
|
|
|
|
|
|
Q34
|
30. Where are you from?
|
|
|
|
|
|
|
Q35
|
|
|
|
|
|
Q36
|
|
|
|
|
|
Q37
|
(IF LIVE IN FLORIDA ASK) 31. Do you live in the Orlando / Kissimmee area?
|
|
|
|
|
|
|
Q38
|
32. What is your annual household income before taxes?
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
THOSE ARE ALL OF THE QUESTIONS I HAVE AT THIS TIME. THANK YOU FOR YOUR ASSISTANCE WITH THIS PROJECT.
|
|
SELECT SUBMIT TO SAVE SURVEY
|
|
RESPONDENT DOES NOT QUALIFY
|
| |